small business mgmt
- Page ID
- 6745
This text offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.
Front Matter
1: Foundations for Small Business
2: Your Business Idea- The Quest for Value
3: Family Businesses
4: E-Business and E-Commerce
5: The Business Plan
6: Marketing Basics
7: Marketing Strategy
8: The Marketing Plan
9: Accounting and Cash Flow
10: Financial Management
11: Supply Chain Management - You Better Get It Right
12: People and Organization
13: The Search for Efficiency and Effectiveness
14: Icebergs and Escapes
15: Going Global - Yes or No?
16: Appendix - A Sample Business Plan
Back Matter